Uganda’s tourism is one of the most integral sector in the country, it has done so much to make the country known around the world and also brings in a lot of forex revenue. Yesterday, award winning musician Eddy Kenzo was unveiled as the ambassador of tourism of Uganda.
To break the news, edirisa Musuuza alias Eddy Kenzo posted on his social media accounts pictures cladding an African wear attire with a Uganda flag standing next to the state minister of tourism Godfrey Kiwanda at a press conference. He went ahead and wrote;
“Good evening Uganda,
Today September 1st 2020, I was unveiled as the new brand ambassador of tourism in Uganda. a role I take on with profound honour and great joy.
I would like to thank the ministry of tourism most notably Hon. Minister Kiwanda Godfrey Ssubi, the tourism partners like Uganda Tourism Board, Uganda Wildlife Authority among others for entrusting me with this role.
While I will be required to also show case our beauty to the outside world, I strongly believe it all begins with us. I therefore appeal to you all my friends, fans and all Ugandans to be part of the #TulambuleMyUganda campaign to see what beauty we behold as a nation.
Lastly to note, this for me is an opportunity to continue what I’ve been doing using my music to promote Uganda. as you will hear in the news, it’s entirely voluntary and I am gland to be doing this for my country.
I appeal for your support and ideas on how to make tourism boom especially in these very tough times
Thank you Uganda
Thank you all
For God and My country.”
Previously, Uganda chose different public icons to represent its tourism worldwide but all were firing blanks as they did not catch the much attention or pull the attraction which was needed. Among the ex icons chosen for tourism ambassadorial role are Hassan Zari a popular east African socialite, Quin Abenakyo former Miss Uganda and Anita Fabiola a famous TV personality.
The Uganda Tourism Board, a government parastatal responsible for marketing and promoting of Uganda as a tourism destination decided to go for a bigger fish in Eddy Kenzo to do the job of which many chosen ones had failed to fulfil to the maximum. Eddy kenzo is a megastar who has scooped awards both locally and worldwide for example BET awards, AFRIMMA awards, MAMMA awards, MTV awards, Hipipo awards, Zzina awards, PAM awards and so on. He has filled stadiums and arenas on his musical concerts in each and every country he has gone to.
The Sitya Loss singer has a huge following on all his social media accounts and he makes headlines each and every day. Basing on his popularity and fame, the Uganda tourism board thinks he is the best person(ambassador) to attract more tourists to Uganda by promoting its natural beauties.